Case study
International SDR Company
An international lead-generation company runs roughly 120 calls a day through SentiVox — coaching SDRs across three countries, freeing managers from replay hours, and recovering leads that would have vanished on one bad call.
“We’re able to develop their skills — without guessing.”
“We use SentiVox as an integrated KPI generator — we feed it about 120 calls a day. Shift reports are sent to each SDR, and managers can access the exceptions, both good and bad. So the SDRs benefit from near-real-time evaluations, and managers can quickly review summary or detailed notes. The good and the not-so-good are tied to audio clips, and the SentiVox coaching hits home. We’re an international company, with SDRs in three different countries — now with SentiVox we’re able to develop their skills without guessing.”
— Jose, Owner
What changed for the business
Coaching built on positive reinforcement lifts rep performance and morale together.
Coaching is individualized to each rep, and progress is tracked over time.
SentiVox provides feedback on multiple calls at once — even large call centers can coach every rep by the end of the shift.
With every call evaluated, missed follow-ups surface immediately — and each lead is evaluated for further routing.
The bottleneck
The same three problems show up on every sales floor, and they compound each other. Frontline workers don’t get coached — manual review is sampling, and the reps who most need coaching are the least likely to have their calls pulled. Managers are buried in replay hours, note-taking, and report assembly instead of working directly with their reps. And great leads vanish on the strength of one bad call: when you’re buying leads, one in a thousand can be gold, and it can disappear just as easily because one SDR had one bad call and nobody noticed.
The SentiVox loop
Pillars, success criteria, and guardrails are defined once per campaign — then every interaction is graded and coached using the campaign profile. Reps get positive reinforcement anchored to real quotes from their own conversations, coaching persists per rep over time, and the same pass works the pipeline: recovering leads and evaluating each one for further routing. Calls flow in automatically from Google Drive and Dropbox, by direct upload, or through connectors to CRMs and phone systems.
Live impact
| Metric | Before | With SentiVox |
|---|---|---|
| Calls receiving a graded review | Sampled — whatever managers had time for | Every uploaded call — about 120 a day |
| Grading standard | Varies by reviewer | One weighted rubric per campaign, applied identically to every call |
| Coaching turnaround | Days — if the call got reviewed at all | Same shift: near-real-time evaluations reach each SDR in shift reports |
| Manager review workload | Listening end-to-end, one call at a time | Exception-based — managers jump to flagged calls, good and bad, tied to audio clips |
| Coaching consistency across teams | Guesswork, office by office | One standard across SDRs in three countries |
| Leads lost to missed follow-ups | Invisible until pipeline review | Follow-ups surfaced on every call; next actions and due dates tracked in-platform |
Want coverage like this on every call your team makes?
Book a demo